How to get success in Google search ranking in 2021? Not only in 2021 but also beyond you will get success through this method. Today we will share 14 important things regarding how to improve Google search ranking.
You need to focus these points and if you were not familiar with these methods you should continue your research on it.
Time to Learn
To get successful in 2021 and beyond you must have knowledge about improving Google search ranking. In search engine optimization (SEO) you rank higher your website on Google. To get maximum results it’s important for you to keep yourself up to date in the future if you belongs to this field.
Read till end as today we are going to give you a BONUS TIP! which is really helpful for upcoming years.
We receive thousands of emails and messages on daily basis and clients ask about the information they get from articles or Google and how to secure the future of their SEO. Today I am going to share 14 main points regarding this. You must focus ON it!
These 14 factors are your future SEO and you will rely on it to get maximum results.
14 Factors That Improve Google Search Ranking in 2021
Do you offer client’s services? Or any product or business which you provide SEO services, these factors are very useful to you.
1. Create Content
Once you decide the topic which you want to move on, you must create all relevant content and information for your website. Cover all the factors related to your topic. For example, if someone search on Google “What is my phone worth” you get the relevant results. If you’re doing some research, Google is auto-completing your query and is giving you suggestions to make your query more specific.
If this is the main keyword you are working you must create more content on the keywords auto suggested by Google.
Besides that, if you come down to the middle you’ll see a Q&A section by Google search. The answers to all these questions must be in your blog. Including these questions and answering them is a good SEO practice and important to improve Google search ranking.
All the information Google is showing related to your keyword must be part of your blog and content.
2. Update Your Content
You should regularly update your most important content of multiple pages or posts. Through Google analytics you can find out your top performance pages. Usually, 5-10 pages are the most performers for any website. Pages that are top performers must be updated at least once a month. Update your subpages also once a month.
Besides that the rest of the content should be update minimum once yearly. This factor of content called freshness which is signaling to Google how up-to-date your information is.
3. Long Formatted Content (Images & Videos)
Google loves long formatted content. This factor in improving Google search ranking matters a lot specially in 2021 and beyond. It is important to create long informative articles that convers maximum answers.
To enhance the content format include images and videos to the articles which increases the content readability too. The Silo structure for SEO has the most important tone how you have maintained the blog and article structure.
4. Check your CTR
CTR is the most important factor that you can guess a Click Through Rate by looking at it. SEO seekers must use Google search console on regular basis to check CTR. Click through rate (CTR) means the percent of users who visit the content on your website.
Those content that is gaining high CTR search console allows you to check the factors of High CTR. And those content with low CTR you should optimize them to get maximum CTR that improves Google search ranking. Normally 51-70% is considered as high and 1-2% as low CTR.
Never ignore AMP. AMP stands for accelerated mobile pages. AMP allows the users to browse fast and smooth through your website.
As we know most users browse through mobile devices. When applying AMP the opening time of your pages increases than normal which is very important for Google ranking.
You will decide the schema strategy of your blogs yourself. For example, if you are in e-Commerce business and maintaining prices, reviews, and shipping information you’ll use the related schema for this.
Similarly if you are doing local SEO you’ll use the related schema for local SEO. For general website you should use logo schema, for news website speakable schema performs very well.
So your website falls in any category, watch it carefully, decide the schema accordingly and apply it. This also increases the CTR and the chances to improve Google search ranking are high.
7. Make it Secure
This means you have to secure your website with HTTPS and SSL. It’s a ranking factor, but also you make a professional impact on your users.
8. Backlinking Strategy
This will remain useful not only in 2021 but will be effective in the future as well. Create backlinks for your website. You can do this by using different opportunities such as:
- Link outreach
- Guest post
- Press release
Although writing journals doesn’t effect your website traffic but it improves BRAND NAME. Ultimately your website ranking improves. In 2021 popularity is an important factor because if popularity increases in return the new website get benefit.
9. Importance of Social Media
The importance of social sharing is already very high. When you give social signal to any website it is great in terms of ranking and indexation speed specially for new websites.
If your website is new and you do share your pages and it gets re-shares the indexation chances are higher. As long as the social media visitors read your content and spend time on your website which ultimately improves the Google search ranking.
PRO TIP: If you have already an old Facebook page that you have not used for long time start instant activity it will give the best results in social media search engines. The engagement time of old Facebook pages increases faster as compared to new pages.
10. Increase Brand Searches
No one knows the brand name of the new websites. To increase brand value the paid advertisement is good to go with. You can do this with Facebook ads or Google ads.
Your brand name gets promoted and you get extra value in Google search. You can use Youtube or Facebook paid ads but I will recommend PPC ads which is being shown in search engines will give you more benefits.
Once users search your brand name on Google they get your website on the top. The maximum people click on your ad it improves the CTR and ultimately your Google ranking increase.
11. Bert & Eat
Bert stands for “Bidirectional Encoder Representations”. It directly relates to intense, this means the user comes with a theory to find information in search results you have to accordingly optimize your titles and descriptions.
If you are not focusing on this, then all your efforts is wasted. You must build your information on this.
The most important factor in Bert that in different languages different Berts has different meanings. Google has mixed up language learning with machine learning to show the queries more specific.
EAT stands for “Expertise Authority Trust”. If you want to rank higher that’s what you’ll need.
Let me give you an example.
Suppose you search for an Author Biography the created schema here relates to EAT.
This information picked from a website Google also check the credibility of this site. Is this website has value? Who is providing this information? What is the worth of the site? All this is relates to EAT.
12. Go For Videos
While searching for something on Google you can see the YouTube videos also showing on the top. The importance of videos for search engines is high. Most users consume time watching videos.
Watching videos make you feel energy because this a direct interaction with clients. The impact of videos on clients is greater than reading the text on your website. In videos you can convey your message in a short time as compared to writing articles for the same topic.
So try to convert your topic into videos and use videos with parallel blogging. This will increase the benefit in the future. Google will see you are providing text as well as videos for the the same blog this is a ranking signal for Google.
13. World Wide SEO
As we know US and UK is a large market. Everyone seeks to rank their business in these market.
Besides that the secondary location like Mexico, Spain, Canada, and Australia where competition is slightly low.
To get high results focus on those things where competition is slightly low. This will rank you higher in less time and improves your revenue too.
If you choose high competitive place this will take more time and required hard work to rank it.
14. Core Web Vitals
Page speed is the most important factor in Google search ranking. Google officially has accepted this ranking factor.
The user must not face loading issue and look through your blog quickly. If your pages are slow and not loading fast the user will instantly leave your website.
Google search console has a specific option for Core Web Vitals. This report shows you which pages are performing at what speed. So whenever you see an error here, you can fax it immediately.
Now let me gift you a bonus tip. Google has introduces a Google Stories platform for the future. Lot of plugins are available which you can integrate with WordPress to get maximum benefit.
After Facebook, YouTube or Instagram Stories Google has also taken a new initiative. Google is giving a great weightage to the stories now. Stories are going to be very important in Google Discover in 2021.
Continue your research over Google stories and try to get maximum benefit from it. This is also going to be a great source of traffic gain in the future.
I have tried in this article to focus on upcoming factors and give the maximum information on that. I didn’t go very deep into it just to cover the maximum information. If you have a question you can ask me in the comment section. We’ll be happy to serve you.
If you are looking for SEO services at affordable prices you can contact us and let us serve you better than anyone.