Before moving on to the specific tools, you should know that these are the core information about the best free SEO tools and their essence, with other sections to serve as a platform to give insights about some others that are useful.
There is a monitoring system for webmasters and digital marketers. It is used for the measurement of the quality of websites and web presence on Search Engines, such as Google, Yahoo, and Bing.
To use it, you need an account on the platform and the need to install it on a server that is connected to your Network.
8 Best Free SEO Tools
These best free SEO tools enable you to analyze your site’s structure, find content duplicates, and improve your website’s relevance to search engines.
There are numerous SEO tools, so what is your best option to find the perfect one for your needs?
Check out the 8 best free SEO tools that will help you to start your activities and to improve your site ranking in the first place.
1. Google Analytics
Google Analytics is a comprehensive analytics tool that provides powerful analytical reports that you can use to understand your clients’ behavior and experience and to increase profits.
As a matter of fact, Google Analytics is by far the most popular marketing research solution for sites looking to take care of their SEO positioning.
The analytics tool can tell you the current activity on the website, the key concepts of traffic of your customers, their search history, and their unique selling points.
Moreover, it can show you the interaction rate of a visitor with the website and the balance between the organic and paid traffic.
You can even be surprised by the different types of audiences that visit your website and know their goals and how they behave with your site.
2. Answer the Public
Answerthepublic is one of the most flexible and easy-to-use SEO tools.
It has a multi-page analysis module and a multi-language option that will allow you to export your data into Google’s languages.
This is a tool that has been used by many well-known brands.
It has 4 different license options so you can choose the one that best suits your needs.
You can also share your data with teams and other people, which is really useful.
3. Bing Webmaster Tool
With Bing Webmaster Tools, you can analyze your site’s performance on Bing, check new backlinks, analyze your keyword phrases, and perform many other useful tasks.
4. Google Search Console
Google Search Console is a tool that allows you to find and manage the problematic issues of your site and to easily understand the updates that are made to the SERPs.
Using the tool, you can easily see the tasks that are being performed on the SERP and how many ads are displayed on the page, how much space is taken up by it, and other important issues that could be dangerous for a site.
The tool also allows you to evaluate the ratio of keywords on the page, as well as the length of the description and other factors related to the website.
All you need to do is click on the keyword on the performance page.
There you will be able to check all the queries related to your top keywords.
5. Yoast SEO
Yoast is a complete package for those who are active in the field of SEO.
It is a tool with comprehensive features for your website optimization.
It allows you to upload all your website’s content and tweak the index for both local and global search engines.
This is a simple tool that is simple to use.
The key features of this tool are based on the complexity of your site.
If you are interested in learning more about it, visit the Yoast SEO official website.
6. Page Speed Insights
Providing insights on page speed, PageSpeed Insights allows you to optimize the performance of your site.
This tool allows you to discover and fix any potential speed-related issues to get more traffic.
7. Facebook Insights
Knowing that Facebook is one of the most popular social networks in the world, Facebook Insights allows you to monitor the effectiveness of your Facebook ads.
This tool will help you to measure the effectiveness of your ads by collecting and measuring the data on conversion rates.
It is an essential tool that you should never miss.
8. SEMrush
SEMrush is one of the popular tools for SEO.
It offers numerous useful tools for different business ventures.
Conclusion
These are just 8 best free SEO tools that can be useful in making a website stand out in the web.
Hopefully, they will make it easier for you to take care of your website positioning in Google.